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How to Innovate by Observing Customers
This is because when you are with customers several things happen. You are watching a real customer in a real environment and you can experience this person’s world first hand. You are better able to...
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What Went Wrong with GM?
Karen Berman and Joe Knight point out in their recent post to the HBR blog that “GM makes cars that people don’t want.” I think that is really the most compelling reason why GM failed, and it is...
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R&D 2.0: Why Engineers and Scientists Should Not Work in a Vacuum
I agree with HBR blogger Navi Radjou that the technically skewed innovation model is not appropriate for emerging markets. However, I would go a step further to say that this model is not and has not...
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